This project questioned the current state of branding and identity design as developments in technology drive rapid changes in visual communication and brand strategies. Using the recent re-brand of the Whitney Museum, my graphic investigations focused on:
1: The relationship between the artist’s hand, technology, and time 
2: A commentary on the gender bias of the Whitney’s art collection- which is still 70% male and only 30% female  

I created a graphic subversion process, mapped in flowchart form, in order to create new form and apply my system to branded materials. The full publication and project documentation can be downloaded here.